Flytxt's AI solutions aid rapid decision making and contextualize interactions to help telcos take customer engagement to the next level

LONDON, Aug. 24, 2021 Frost & Sullivan recognizes Flytxt with the 2021 Global Company of the Year Award for its artificial intelligence (AI) in telecom marketing.

Flytxt is a Dutch company and a pioneer in marketing automation and AI technology; specializing in offering Customer Life-Time Value (CLTV) management solutions for subscription and usage businesses such as Telecom, Banking, Utilities, (online) Media & Entertainment, and Travel.

As the telecommunications industry transitioned from rule-based to augmented/autonomous marketing, Flytxt adapted its technology using AI, data analytics, and machine learning (ML) to enable hyper-personalization at scale.

Flytxt’s proprietary Customer Value Management (CVM) technology (data model, embedded analytics, explainable AI, and privacy preservation) is offered through a broad set of solutions used by more than 70 telcos globally. The company helps enterprises to deliver comprehensive data-driven digital experiences via its omnichannel CVM solution packaging AI, analytics, and marketing automation.

“Flytxt’s autonomous and explainable AI applications drive marketing optimization at scale. These applications ensure that enterprises will never miss any opportunity to maximize customer value across numerous micro-moments and contexts,” noted Ruman Ahmed, Best Practices Research Analyst for Frost & Sullivan. “

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